League of Ireland announces major new partnership with Club Soft drinks
The League of Ireland is delighted to announce a new partnership with iconic Irish brand Club, which will become the Official Soft Drink Partner of the League of Ireland.
The new four-year agreement will run through to the end of the 2029 season and will incorporate all three League of Ireland Divisions, marking Club Drinks' commitment to supporting football across the SSE Airtricity Men’s and Women’s Premier Divisions and SSE Airtricity Men’s First Division. As part of the partnership, Club branding will feature across League of Ireland competitions, with activations aimed at enhancing the match day experience for supporters and engaging fans across the league’s growing digital platforms.
The League of Ireland continues to experience significant growth in attendance, broadcast reach and engagement across all divisions, and this partnership is another significant milestone for the League. As part of the agreement, Club will also become the Official Sponsor of League of Ireland Match Officials, supporting referees across all competitions.
FAI Commercial Director, Sean Kavanagh, said: “Today marks another important milestone for the League of Ireland and the FAI. The partnership provides significant support for the League and its continued growth, and we’re excited to work with such a strong authentic Irish brand that shares our ambition to connect with fans and elevate the domestic game. Club’s energy and creativity make them a fantastic fit for the League of Ireland and its passionate supporters.”
Speaking on the announcement, League of Ireland, Director, Mark Scanlon said: “We are delighted to welcome Club Drinks as the Official Soft Drink Partner of the League of Ireland. This long-term partnership demonstrates the continued growth and momentum of our league across both the men’s and women’s games, and we look forward to working together over the coming seasons. As the League grows every year we are really proud to be attracting significant sponsorship interest and especially with such well known Irish brands such as Club. We’re also delighted that the sponsorship includes support for our Match Officials who are an integral part of the League of Ireland."
Marketing Director of Britvic Ireland, Stephen Cramp said “Club has always stood for flavour, fun and Irish realness, and there’s nothing more real or more passionate than the League of Ireland. We’re proud to support the league that’s growing every season and connect with fans who bring incredible passion & realness to Irish football & the local community”
Managing Director of Britvic Ireland, Kevin Donnelly “This partnership reflects our continued investment in Irish sport and community life. The League of Ireland is experiencing exceptional growth, and we’re delighted that Club, the Republic of Ireland’s largest indigenous carbonated soft drink brand, will play a role in supporting that momentum—both on the pitch and in the fan experience. We look forward to building something special together over the next four years”
